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Class of ‘50

Olivia Dean poses with leg out

We’re celebrating our 50th anniversary (wow, I know right, half a century?!) and to mark the occasion we’re shining the spotlight on 50 amazing creatives, helping to shape their particular industry in the next 50 years – say hey to the Kickers’ Class of ’50.

kickers class of 50

Shot by photographer Rosie Matheson, our Class is made up of photographers, designers, artists, stylists, musicians and some of the most influential creatives from the industry. We like to think of our Class of ’50 as a proper celebration of talent, featuring some of the most exciting faces in the creative space. Wanna meet just some of this great line-up – here you go:

Olivia Dean // Singer 

London singer Olivia Dean’s soulful, confessional pop song writing strikes the right chord in everyone’s heart, reliving real experiences with charming, heartfelt ease. Inspired by the sounds of her childhood – Al Green, Steely Dan, Aretha Franklin, Carole King – Olivia used her music’s feel-good sunshine spirit throughout lockdown, helping pave the way for artists getting back to touring with her ‘From Me To You’ van tour last summer.


Aria Shahrokhshahi poses for photo on a stoolAria Shahrokhshahi // Documentary Photographer and Filmmaker

British-Iranian photographer and filmmaker, Aria Shahrokhshahi is a master at experimenting with multimedia. Aria’s work has documentary at its core – his work showcases so many diverse communities, watching and following the way people interact inside them.


Two women pose with a grey backgroundThe McKing Sisters // Stylists & Designers

Together, Jennifer and Jasmine from the McKing sisters – two of London’s most indispensable faces in the fashion scene. The two sisters are a voice for their community, continuously speaking of the inequality within the influencer market. The McKing’s are about making strides, promoting change and action, but also hold onto so much creative talent, from styling to designing.

@jasminemcking @jennifermcking_

Joe Joiner poses with gleaming gold front toothJoe Joiner // Director of Area.Gen

Say hi to East London’s very own multi-faceted, concept-led do-it-aller, Joe Joiner. With a wide range of specialisms under his belt, Joe has worked across a number of clients spanning all fields of the creative industry. A purveyor of fine Graphic Design, Typography, Art Direction, 3D design/motion, Sculptural Installation and noisy beats whenever he can find the time.

Aside from commissioned based work, Joe is a also Creative Director of Bricks Magazine; Director for fashion design consultancy Area Gen; Art Director for CGI/motion design specialists ManvsMachine; Director of his own product-focussed initiative Public House and Associate Lecturer to the final year BA Graphic Design Comms students at Chelsea College of Art.


Rosie Matheson poses for photo sat on floorRosie Matheson // Photographer

The very photographer for the Class of ’50 herself, let us introduce Rosie Matheson. Based between London and Brighton and known for being a documentary style photographer, she captures moments perfectly in her own way. Examining the emotional connection between people and places, Rosie searches for the extraordinary in the everyday ordinary, exploring her fascination of photographing somebody else’s world, and their own moments.




Writer and expert