Corporate Responsibility

Corporate Responsibility

Committed to making great footwear – with care.

As a trusted, family footwear brand with a reputation for quality and reliability, we care about the impact our business has on the wider world.

That’s why we’re committed to making great footwear while leaving a minimal footprint on the environment and respecting the people who make our products.

Every member of our team has a role to play in helping us meet this commitment, and our efforts are guided by our Business Standards Policies.

Our Approach

Our approach to being a responsible business focuses on four key areas:

1. The way we design and manufacture our products

Making any product has an impact on the environment. The extent of this impact depends on the materials used, the way it’s made, its journey from factory to consumer, and how it’s disposed of when no longer wanted. Our efforts to reduce this impact include:

• Giving our designers and suppliers the guidance they need to avoid the use of any potentially harmful substances.

• Considering the environment when we source shoe boxes and other packaging – for example, specifying that shoe boxes should be made from recycled pulp, and sourcing our boxes locally to reduce the need for transport.

• Choosing to ship our products by sea, instead of by air freight, where possible.

We are starting to investigate how we can further reduce the environmental footprint of Kickers products, for example by looking for renewable or recycled materials that still provide the high quality end product our consumers expect and deserve.

We recognise that the processes used to manufacture our products have an environmental impact, predominantly through the energy they use and the waste and wastewater they generate. We are working with suppliers to understand and reduce these impacts.

2. The environmental impacts of our offices and travel

As a business, our own direct environmental impacts are relatively low. We work in a modern, efficient building, and outsource all our manufacturing.

Nevertheless, we take significant steps to keep our footprint low. For example, we recycle around two-thirds of our office waste, encourage employees to ‘think before they print’, set all our printers to double-sided printing, and have efficient drinking water taps and coffee machines. We also collect rainwater to water the grass at our London office.

Our jobs do involve travel to manufacturing sites, but we avoid flights where possible by using video-conferencing technology.

3. The people who make our products

Our policy is to only do business with suppliers that adopt and implement our standards, or have policies that reflect the same values.

Our Code of Employment Standards for Suppliers reflects globally recognised labour standards.

We monitor our supply chain’s performance against these standards, and support suppliers’ efforts to improve by sharing best practice, providing resources and training, and linking them with appropriate local organisations.

4. Our local communities

We are committed to supporting community and education initiatives.

Our Kickers Design Challenge, in collaboration with De Montfort University, gives second year footwear degree students the chance to put learning into practice by researching and designing a collection of Kickers shoes for a specified customer group. Participants present their concepts and technical drawings to us, and the students producing the best designs win the opportunity to spend a day gaining work experience at our head office in London, as well as a cash prize. In return, the competition helps us identify promising new talent.

We also run a Kickers Design Challenge for 14-16 year olds, in partnership with the Barnet Education Business Partnership and schools local to our north London base. We invite students to visit us and learn about the design process from concept through to production. After spending a month working in teams to design a new Kick Hi boot, the students then present their ideas to us – and we reward the best by turning their design into reality.

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