What Matters to Us

Show Racism the Red Card

Red Leather shoes descending in size from left to right

Show Racism the Red Card (SRtRC) is the UK’s leading anti-racism education charity – using the high profile of iconic professional footballers as role-models that stand in solidarity against racism in society. Not only does the charity provide invaluable educational resources, but they deliver programmes of direct anti-racism education to over 50,000 young people and more than 6,000 adults every year – pretty impressive right?!

At Kickers, we believe there’s SO much importance in standing up for what you believe, and be the change you want to see. We’re proud to support meaningful charities and since the beginning of our story in 1970, have always led with our heart.

Our Kickers’ soul has been at the soles of change-makers near and far, from the school yard to the world stage. We like to stand up and celebrate unity and diversity – it’s what we’re about and what makes the Kickers’ community what it is.

You might know us as the iconic school shoe that’s tread playgrounds and classrooms for decades… well we want to do more than just be worn in school – we want to help educate, and make a change in society. That’s why we see Show Racism the Red Card as the perfect charity partner.

With our partnership, we’ll be working with SRtRC on exclusive events, activities, competitions and lots lots more – continuing to shine a light on educating against racism in society and making a positive change in the community.

“I encourage all schools to get involved with the SRtRC Competition… the quality of the young people’s artwork is always very high, the kids all love getting involved and Show Racism the Red Card is a really good and important message.”

 Christine Blower, former General Secretary, National Education Union

“Show Racism the Red Card are delighted to be supported by Kickers and are looking forward to developing this exciting new partnership. Working with a brand that shares a similar ethos to SRtRC, we will seek to bring people together to effect positive change and to ensure that this relationship is a meaningful one, and one that makes a difference.”

Paul Kearns, Deputy Chief Executive SRtRC

Have you heard? We’re SO pleased to have teamed up with our partner, Show Racism the Red Card, to promote ‘Wear Red Day’ on 22nd October 2021.

Wear Red Day is as simple as it sounds (honest!), just pop on your fave red item and donate £1 to support Show Racism the Red Card in all the amazing things they do. Need some red style inspo?! Look no further – it’s got to be our iconic Kick Hi, in you guessed it, red!

Find out more info about how you can stay safe online, to donate online, or to find additional support at the Show Racism The Red Card website.



Kickers

Kickers

Writer and expert