What Matters to Us

Magic Breakfast

Young girl smiles with breakfast infront of her

We’re here to support you and your family from the very beginning – we’re ready for you to write your story with Kickers. From their very first steps in our baby-sized Kicks to them showing off in their fave school shoes, we’ll be here through it all. We want to give that same support to every family, but realise every family needs help in different ways. That’s what’s driven us to support our friends at Magic Breakfast, and to help raise awareness of their cause. Because every child deserves the fuel they need for learning. 

Magic Breakfast exists to make sure no child in any of their partner schools starts their day without a breakfast. They provide healthy breakfasts to pupils and expert support to schools to ensure they’re reaching those children who need it most. Without breakfast in the morning, a child is not able to concentrate and could miss out on their morning lessons if they’re not given anything to eat in the morning. We don’t think it’s right that any child has to go hungry or miss out on essential learning – and that’s why we will be supporting and raising awareness of this brilliant charity.

We work with the charity Magic Breakfast (Charity No. 1102510, Scottish Charity No. SC048202) to help provide healthy, nutritious breakfasts to underprivileged school kids in the UK. For every pair of school shoes purchased via the official Kickers website from August 2nd to September 3rd, Kickers will donate 34p- the cost of a healthy, nutritious breakfast for a child and expert support for their school.

Magic Breakfast work with over 1,000 primary, secondary, ASL/Special Educational Needs schools and Pupil Referral Units in disadvantaged areas of the UK – that means offering a good breakfast to around 170,000 children, every single school day.

The charity has also recently partnered with Macmillan Children’s Books to launch the Marcus Rashford Book Club, donating 50,000 free books and reaching children in over 850 primary schools across England and Scotland.

To find out more about the work Magic Breakfast do, to donate online, or to find additional information, visit Magic Breakfast’s website.



Writer and expert