Kickers joins 'Big March' to help children beat bullying and show "the power of friendship"

Kickers UK is a proud supporter of the world’s first ‘global virtual march for children's rights’.

The Big March 2012 , organised by the charity Beatbullying, saw more than one million people from across the world take part in a march across hundreds of websites – including kickers.co.uk – to lobby the United Nations to protect young people from all forms of bullying and child on child violence.

Commenting on our involvement in the initiative, Duncan Adams, managing director of Kickers UK, said: “Equality, respect for others, and friendship are the backbone of the Kickers DNA. The entire Kickers team give Beatbullying our full support.

“We encourage their approach to this endemic issue that affects the every-day lives of so many of our children.

“We hope that by standing together with Beatbullying we can demonstrate the power of friendship, and work with them to help improve the lives of many, through education and support.”