Kickers UK joins Beatbullying's The Big March 2012

Here at Kickers HQ, happy kids – and happy parents for that matter – are really important to us, so taking action to ensure that children feel safe from the threat of bullying and violence is pretty much a ‘no-brainer’ for us.

On 1 March, kickers.co.uk got a whole lot more colourful as the website played host to tiny little ‘avatars’ to support Beatbullying’s The Big March 2012.

These avatars represented more than one million children and their families taking part in a virtual march across the internet to the United Nations in Washington, to call on the UN to enshrine the right of every child to be safe from bullying and violence.

Celebrities including Stephen Fry, Twiggy, Strictly’s Alesha Dixon and singers Katherine Jenkins and Pixie Lott also joined in. Stephen Fry said: "Bullying in all forms is unacceptable and children should be able to live a life free from bullying and harassment from the hands of their peers. I am proud to be a part of the world’s first global virtual march for children’s rights.”

Duncan Adams, managing director of Kickers UK, said: “Equality, respect for others, and friendship are the backbone of the Kickers DNA. The entire Kickers team give Beatbullying our full support.”
(Read more about our support for The Big March in our news story.)

For more information, head to www.beatbullying.org/bigmarch